Why are you carrying a LV bag?”
“Because, having an LV bag shows wealth.”
ESPIRIT and LV are both well known name brands. But why is it that people who wear and use LV seem more confident than those who are using ESPIRT? Perhaps it is due to; everybody is aware how expensive the LV brand is, however price is not the actual reason. The essence is: The “luxurious brands” are playing the parts of suggestion and association of success and wealth.
Luxury is considered as possessing something that costs a large sum of money and the feeling or experience due to the possession of that item.
Luxury brands are compared with popular brands and top brands. These brands’ concepts are not clear and understood by all, but everyone is aware of their positions in their respective industries. The only constant characteristic for luxury brands is high price.There is a strong and valid reason behind the success of
Abercrombie and Fitch. The aim of this brand is to fulfill the fashion needs of all the individuals in a unique and trendy way. Men and women of different professions have been satisfied by the way each of the Abercrombie and Fitch outlet.Each and every product of this brand is shelved inside the outlets of
hollister tee shirts in an attractive and tidiest way. You instantly get impressed by the way; the products are showcased for you. Men and women of all ages can get themselves a new look, by putting their hands on the products of this highly acclaimed brand. If you are one of the fashion freak persons, then you should purchase the products of
cheap abercrombie hoodies, which will certainly enhance the value of your garments and accessories collectionthe fact is that black satin shoe stylesare getting more interesting as time passes.
uggs classic tall literally thousands ofdesigns out there in the market that can be worn for any occasion.Nowadays, the idea of
Bailey Button Uggs grew to become really popular during the two world wars. Aviators loved them mainly because they instead seriously need to keep warmth. Remember that they were normally been in non-pressurized planes at high altitudes!
Classic Metallic Ugg Boots have good welcome among swimmers and surfers alike from the sixties on, because they come extremely handy to keep warm while out of the water
So-called product classes, actually refer to different price ranges for one kind of product. There are different brands at different price ranges, and different prices conform to different customers. People who buy and wear Rolex are completely different from those who buy and wear Swatch, just as those who drive a Jetta are different from those who drive Bentleys.
If one day someone wants to sell you a Rolex for 400 yuan, how would you respond? At first you would probably think it was fake or possibly stolen. We have witnessed the company Rolex reduce all of its’ products prices simultaneously throughout the world. This action may have caused some of their consumers anger over purchasing a watch which had a formerly had a luxury price, come tumbling down. In a way, Rolex actively made its brand inferior to others, so that its former “luxury” consumers stopped believing in the Rolex brand product values and stopped buying them. A similar example to this situation is Pierre Cardin.
Symbols for success and Affluence
Of course, the more luxury brands sell their products, the more money they will earn. However if their products’ prices are reduced, both their products essence as luxurious brand items and people’s desire for them will disappear immediately. Therefore, a “luxurious” price must exist for a luxurious product. Most importantly, the “expensiveness” of the brand must be known to the public.
The core difference between luxurious brands and luxury is: BRAND. A brand is a symbol for high prices, for example, LV bags with the most impressive LV logo will be their best sellers. Men’s T-shirts without “Armani” on them aren’t so cool.
But why are people willing to buy a symbol for a high price? The answer can be seen from looking at a Bora owner’s inner feelings. He wants to have the freedom and choice of not walking; so he purchased a, convenient and perfectly suitable for his needs, Bora. However at the same time there is still a deep psychological thirst for him to buy a Benz. There are three factors supporting this desire:
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